Data protection

Privacy Policy europadesk GmbH

Responsible party and content of this privacy policy

Europadesk GmbH is the operator of the website www.europadesk.ch and is, unless otherwise stated, responsible for the data processing described in this privacy policy.

This Privacy Policy describes how your personal information is collected, used, and shared when you www.europadesk.ch or shop in the webshop.

When it comes to data protection, we primarily adhere to the legal requirements of Swiss data protection law, in particular the Federal Data Protection Act (DSG).

Please note that the following information is reviewed and changed from time to time. We therefore recommend that you review this privacy policy regularly. Furthermore, other companies are responsible for data protection or jointly responsible with us for individual data processing operations listed below, so that in these cases the information from these providers is also decisive.

Contact for data protection

If you have any questions about data protection or would like to exercise your rights, please send an email to: info@europadesk.ch

Your rights

Provided that the legal requirements are met, you as the person affected by data processing have the following rights:

You have the right to request access to your personal data stored by us at any time and free of charge. This gives you the opportunity to check which personal data we process about you and that we use it in accordance with applicable data protection regulations.

You have the right to have inaccurate or incomplete personal data rectified and to be informed about the rectification. In this case, we will inform the recipients of the data concerned about the adjustments made, unless doing so is impossible or involves disproportionate effort.

You have the right to have your personal data deleted under certain circumstances. In individual cases, particularly in the case of statutory retention periods, the right to deletion may be excluded. In this case, if certain conditions are met, the data may be blocked instead of deleted.

You have the right to request that the processing of your personal data be restricted.

You have the right to receive from us the personal data you have provided to us in a readable format free of charge.

You can object to data processing at any time, in particular for data processing in connection with direct advertising (e.g. newsletters)

In principle, you have the right to revoke your consent at any time. However, processing activities carried out in the past based on your consent will not become unlawful as a result of your revocation.

To exercise these rights, please send us an email to the following address:

info@europadesk.ch

You have the right to lodge a complaint with a competent supervisory authority, e.g. against the manner in which your personal data is processed.

Data security

We use suitable technical and organizational security measures to protect your personal data stored with us against loss and unlawful processing, in particular unauthorized access by third parties. Our employees and the service providers commissioned by us are obliged to maintain confidentiality and to protect data privacy. In addition, these people are only granted access to the personal data to the extent necessary to fulfill their duties.

Our security measures are continually adapted in line with technological developments. However, the transmission of information via the Internet and electronic means of communication always involves certain security risks and we cannot provide an absolute guarantee for the security of information transmitted in this way.

If you contact us via our contact addresses and channels (e.g. by email, telephone or contact form), your personal data will be processed. The data that you have made available to us will be processed, e.g. the name of your company, your name, your position, your email address or telephone number and your request. In addition, the time of receipt of the request will be documented. Mandatory information is marked with an asterisk (*) in contact forms.

Use of your data for marketing purposes

Central data storage and analysis in the CRM system (Customer Relationship Management system)

If a clear assignment to you is possible, the data described in this privacy policy, i.e. in particular:

-Personal details

-Contacts

-Your contract details

-Surfing behavior

stored and linked in a central database on our websites. This serves to efficiently manage customer data and allows us to respond to your concerns appropriately, and enables the efficient provision of the services you require and the processing of the associated contracts.

This data is evaluated in order to further develop our offers based on your needs and to show and suggest the most relevant information and offers to you. We also use methods that predict possible interests and future orders based on your website usage.

Email marketing and newsletters

If you register for our email newsletter (e.g. when opening or within your customer account), your email address will be saved. Mandatory information is marked with an asterisk (*) in the registration form.

To avoid misuse and to ensure that the owner of an email address has actually given their consent, we use the so-called double opt-in for registration with customers who cannot be clearly identified. In this case, after submitting the registration, you will receive an email from us containing a confirmation link. To definitely register for the newsletter, you must click on this link. If you do not click on the confirmation link within the specified period, your data will be deleted and our newsletter will not be sent to this address.

By registering, you consent to the processing of this data in order to receive news from us about our company, our offers, and related products and services. This may also include behavior-based or personalized content as well as requests to participate in competitions or to rate one of the aforementioned products and services. Collecting the email address allows us to verify that the registration is associated with a customer number that may already exist. Linking it to a customer account helps us to make the offers and content contained in the newsletter more relevant to you and to better tailor them to your potential needs.

We will use your data to send emails until you revoke your consent. You can revoke your consent at any time.

Our marketing emails may contain a so-called web beacon or 1x1 pixel (tracking pixel) or similar technical tools. A web beacon is an invisible graphic that is linked to the user ID of the respective newsletter subscriber. For each marketing email sent, we receive information about which addresses have not yet received the email, to which addresses it was sent and to which addresses the delivery failed. It also shows which addresses opened the email and which links they clicked on. Finally, we also receive information about which addresses unsubscribed. We use this data for statistical purposes and to optimize the marketing emails in terms of frequency, timing, structure and content of the emails. This enables us to better tailor the information and offers in our emails to the individual interests of the recipients.

The web beacon will be deleted when you delete the email. To prevent the use of the web beacon in our marketing emails, please set the parameters of your email program to not display HTML in messages if this is not already the case by default. Please refer to the help sections of your email software for information on how to configure this setting.

By registering for the newsletter, you also consent to the statistical evaluation of user behavior for the purpose of optimizing and adapting the newsletter.

We use Shopify's email marketing tool. For more information about how Shopify uses your personal data, please visit: https://www.shopify.com/legal/privacy.

Disclosure to third parties and access by third parties

Without the support of other companies, we would not be able to provide our services in the desired form. In order for us to be able to use the services of these companies, it is necessary to share your personal data to a certain extent. Such sharing takes place in particular if it is necessary to fulfill the contract you have requested, e.g. to the logistics or transport companies that deliver the desired products, or to a manufacturer who is to fulfill your warranty claim.

Furthermore, data is passed on to selected service providers and only to the extent that is necessary for the provision of the service. Various third-party service providers are also explicitly mentioned in this data protection declaration, for example in the sections on marketing. They are also IT service providers (such as providers of software solutions), advertising agencies and consulting firms.

We use Shopify to operate our online store. For more information about how Shopify uses your personal data, see here: https://www.shopify.com/legal/privacy. We also use Google Analytics to understand how our customers use the website. For more information about how Google uses your personal data, see here: https://policies.google.com/privacy?hl=en. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

In addition, your data may be passed on, in particular to authorities, legal advisors or debt collection agencies, if we are legally obliged to do so or if this is necessary to protect our rights, in particular to enforce claims arising from the relationship with you. Data may also be passed on if another company intends to acquire our company or parts of it and such a transfer is necessary to carry out a due diligence review or to complete the transaction.

Transfer of personal data abroad

We are entitled to transfer your personal data to third parties abroad if this is necessary to carry out the data processing described in this privacy policy. The legal regulations regarding the disclosure of personal data to third parties will of course be complied with.

Retention periods

We only store personal data for as long as it is necessary to carry out the processing explained in this data protection declaration within the scope of our legitimate interest. In the case of contract data, storage is required by statutory retention periods. Requirements that require us to retain data arise from the accounting provisions and tax regulations. According to these regulations, business communications, concluded contracts and accounting documents must be retained for up to 10 years. The data will be deleted as soon as there is no longer any retention obligation and no legitimate interest in retaining it.

Special information for our website

Log file data

When you visit our website, our servers temporarily save each access in a log file. The following data is recorded without your intervention and stored by us until it is automatically deleted:

-IP address of the requesting computer,

-Date and time of access,

-Name and URL of the retrieved file,

-Status code (e.g. error message),

-Website from which access was made, if applicable with search term used,

-Operating system of your computer or mobile phone and the browser you use (including type, version and language setting),

-Transmission protocol used (e.g. HTTP/1.1)

-Device type, in case of access via mobile phones, the city or region from which the access was made

This data is collected and processed for the purpose of enabling the use of our website (establishing a connection), ensuring long-term system security and stability, and for error and performance analysis, and enables us to optimize our website (see the last points).

In the event of an attack on the website's network infrastructure or if there is suspicion of other unauthorized or abusive use of the website, the IP address and other data will be evaluated for clarification and defense purposes and, if necessary, used in criminal proceedings to identify and take civil and criminal action against the users concerned.

Finally, when you visit our website, we use cookies as well as applications and tools that are based on the use of cookies. In this context, the data described here may also be processed.

Cookies are information files that your web browser stores on the hard disk or memory of your computer when you visit our website. Cookies are assigned identification numbers that identify your browser and allow the information contained in the cookie to be read.

Cookies help, among other things, to make your visit to our website easier, more pleasant and more meaningful. We use cookies for various purposes that are required for the use of the website that you want to use, i.e. are "technically necessary". For example, we use cookies to be able to identify you as a registered user after logging in, without you having to log in again when navigating the various subpages. The provision of the shopping cart and order function is also based on the use of cookies. Cookies also take on other technical functions required for the operation of the website, such as so-called load balancing, i.e. the distribution of the page's performance load across different web servers in order to relieve the load on the servers. Cookies are also used for security purposes, for example to prevent the unauthorized posting of content. Finally, we also use cookies as part of the design and programming of our website, for example to enable the uploading of scripts or codes.

Most Internet browsers accept cookies automatically. You can configure your browser so that no cookies are stored on your computer or so that a message always appears when you receive a new cookie. On the following pages you will find explanations of how you can configure the processing of cookies in selected browsers:

Microsoft Windows Internet Explorer

Microsoft Windows Internet Explorer Mobile

Firefox

Google Chrome for Desktop

Google Chrome for Mobile

Apple Safari for Desktop

Apple Safari for Mobile

Deactivating cookies may result in you not being able to use all functions of our website.

Google SiteSearch / Google Custom Search Engine

Our website uses the Google SiteSearch/Google Custom Search Engine of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). This enables us to provide you with an efficient search function on our website.

When you use our search fields, your browser may transmit the listed log file data (including IP address) and the search term you entered to Google if you have JavaScript installed in your browser. If you want to prevent the data transmission, you can deactivate JavaScript in the browser settings (usually in the "Data Protection" menu). Please note that the search function and other functions of the website may be impaired in this case.

For further processing of data by Google, please note the privacy policy of Google on their homepage.

Tracking and web analysis tools

General information about tracking:

We use the web analysis services listed below to design our website to meet your needs and to continuously optimize it. In this context, pseudonymized user profiles are created and cookies are used (see also the section on cookies). The information generated by the cookie about your use of this website is usually transferred to a server of the service provider together with the log file data listed above, stored there and processed. This may also involve a transfer to servers abroad, e.g. the USA (see the section "Transfer of personal data abroad" in particular for the guarantees taken).

By processing the data we receive, among other things, the following information:

-Navigation path that a visitor follows on the site (including content viewed and products selected or purchased)

-Time spent on the website or subpage

-Subpage on which the website is left

-Country, region or city from where access is made

-Device (type, version, color depth, resolution, width and height of the browser window) and

Returning or new visitor.

On our behalf, the provider will use this information to evaluate the use of the website, to compile reports on website activities for us and to provide other services related to website and internet usage for the purposes of market research and needs-based design of these Internet pages. To a certain extent, we and the providers can be considered jointly responsible for this processing under data protection law.

You have the option of making personalized settings in the cookie banner or rejecting the use of cookies. Please note that a cookie is set for this purpose. The use of the online shop is not affected by the blocking. You can reject or deactivate the relevant cookies in the settings of your web browser (see the "Cookies" section) or make use of the service-specific options described below.

For the further processing of the data by the respective provider as the (sole) controller under data protection law, in particular any possible transfer of this information to third parties such as authorities due to national legal regulations, please note the respective data protection information of the provider.

Google Analytics

We use the web analysis service Google Analytics from Google Ireland Limited (Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland) or Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) ("Google").

The data described on the use of the website may be transmitted to the servers of Google LLC in the USA for the processing purposes explained. The IP address is shortened before transmission within the member states of the European Union or in other contracting states to the Agreement on the European Economic Area.

Users can prevent Google from collecting the data generated by the cookie and relating to the use of the website by the user concerned and from processing this data by Google by downloading and installing the browser plug-in available at the following link:

http://tools.google.com/dlpage/gaoptout?hl=de. Further information on data protection at Google can be found on their homepage.

Facebook Pixel Tracking / Facebook Advanced Matching

We use Facebook pixel tracking and Facebook Advanced Matching. If you are logged in to Facebook and visit our online shop, data will be sent to Facebook, which allows targeted advertising to be displayed. Authorization for this can be deactivated in your Facebook profile.

Adobe Analytics

Our website uses Adobe Experience Cloud technology to collect information about how users interact with the website and its content. The cookies required for this are set on the basis of our legitimate interest when you first visit the website in order to better understand the user behavior of our site visitors and to further develop the website.

The Adobe Experience Cloud technologies currently used are Adobe Analytics (reporting and analysis of user behavior) and Adobe Target (AB testing of different versions of the website to improve the user experience). These services collect data on user behavior, process it, and store it in Adobe data centers in Europe.

Social-Media

Social Media Profile

On our website we have included links to our profiles in the social networks of the following providers:

Meta Platforms Inc., 1601 S California Ave, Palo Alto, CA 94304, USA;

Instagram Inc. 1601 Willow Road, Menlo Park, CA 94025, USA;

X, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA;

Linkedin Unlimited Company, Wilton Place, Dublin 2, Ireland.

TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland

If you click on the icons of the social networks, you will automatically be redirected to our profile in the respective network. This establishes a direct connection between your browser and the server of the respective social network. This gives the network the information that you have visited our website using your IP address and clicked on the link.

If you click on a link to a network while you are logged into your user account on the network in question, the content of our website can be linked to your profile so that the network can assign your visit to our website directly to your account. If you want to prevent this, you should log out before clicking on the relevant links. A connection between your access to our website and your user account is always established when you log in to the respective network after clicking on the link. The respective provider is responsible for the associated data processing under data protection law. Please therefore note the information on the network's website.

Social Media Plug-ins

On our website you can use social plugins from the following providers:

Meta Platforms Inc., 1601 S California Ave, Palo Alto, CA 94304, USA;

X, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA;

Linkedin Unlimited Company, Wilton Place, Dublin 2, Ireland;

Tumblr Inc., 60 29th Street #343, San Francisco, CA 94110, USA;

Reddit Inc., 1455 Market Street, Suite 1600, San Francisco, CA 94103, USA;

Pinterest Inc., San Francisco, CA 94103, USA;

You can find the privacy policies of the above-mentioned providers on their respective homepages.

We use social plugins to make it easier for you to share content from our website. The social plugins help us to increase the visibility of our content in social networks and thus contribute to better marketing.

If you are logged in to the social network, it can assign your visit to our website directly to your user account. If you interact with the plugins, the corresponding information is also transmitted directly to a server of the provider and stored there. The information (e.g. that you like one of our products) may also be published on the social network and may be displayed to other users of the social network. The provider of the social network may use this information for the purpose of placing advertisements and designing the respective offer to meet your needs. For this purpose, usage, interest and relationship profiles may be created, e.g. to evaluate your use of our website with regard to the advertisements displayed to you on the social network, to inform other users about your activities on our website and to provide other services associated with the use of the social network. The purpose and scope of the data collection and the further processing and use of the data by the providers of the social networks as well as your rights and setting options to protect your privacy can be found directly in the data protection information of the respective provider.

If you do not want the provider of the social network to assign the data collected via our website to your user account, you must log out of the social network before activating the plug-in. You can revoke your consent at any time by declaring your revocation to the provider of the plug-in in accordance with the information in its privacy policy.

Online advertising and targeting

In general

We use services from various companies to provide you with interesting offers online. Your user behavior on our website and the websites of other providers is analyzed in order to then be able to show you online advertising that is tailored to you.

Most technologies for tracking your user behavior ("tracking") and for targeted advertising ("targeting") work with cookies (see also the "Cookies" section), which can be used to recognize your browser across different websites. Depending on the service provider, it may also be possible for you to be recognized online even when using different devices (e.g. laptop and smartphone). This may be the case, for example, if you have registered with a service that you use with multiple devices.

In addition to the data already mentioned, which are generated when websites are accessed ("log file data") and when cookies are used and which can be passed on to the companies involved in the advertising networks, the following data in particular are used to select the advertising that is potentially most relevant to you:

Information about you that you provided when registering or using a service from advertising partners (e.g. your gender, your age group);

User behavior (e.g. search queries, interactions with advertising, types of websites visited, products viewed and purchased, newsletters subscribed to).

We and our service providers use this data to determine whether you belong to the target group we are addressing and take this into account when selecting advertisements. For example, after you have visited our site, when you visit other sites, you may be shown advertisements for the products you have consulted ("retargeting"). Depending on the scope of the data, a profile of a user may also be created, which is automatically evaluated, and the advertisements are selected according to the information stored in the profile, such as membership of certain demographic segments or potential interests or behaviors. Such advertisements may be presented to you on various channels, which include, in addition to our website or app (as part of onsite and in-app marketing), advertisements that are placed via the online advertising networks we use, such as Google.

The data may then be evaluated for the purpose of billing the service provider and to assess the effectiveness of advertising measures in order to better understand the needs of our users and customers and to improve future campaigns. This may also include information that the performance of an action (e.g. visiting certain sections of our websites or sending information) is due to a specific advertising ad. We also receive aggregated reports of advertising activities and information from the service providers about how users interact with our website and our ads.

You can withdraw your consent at any time by rejecting or deactivating the relevant cookies in the settings of your web browser. You can also find further options for blocking advertising in the information provided by the respective service provider.

Google Ads

Our website uses the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google") for online advertising. Google uses cookies, such as the so-called DoubleClick cookie, which enable your browser to be recognized when you visit other websites. The information generated by the cookies about your visit to these websites (including your IP address) is transferred to a Google server in the USA and stored there (see also section 6). You can find more information about data protection at Google on their homepage.

You can withdraw your consent at any time by rejecting or deactivating the relevant cookies in the settings of your web browser (see section 11). You can find further options for blocking advertising on the Google support homepage.

We use Google Ads Customer Match. It is a function within Google Ads that can be used to more effectively reach and personally address prospective customers and existing customers in Google Search, the Google Shopping tab, Gmail, YouTube and the Google advertising networks. Google Ads Customer Match is used in particular for remarketing, optimizing campaigns and increasing the conversion rate.

The personalization of Google advertising is based on the assignment to a target group and is carried out by Google using the information from your Google account and on the basis of the activities and interests that occur when you use Google products and with Google advertising partners. As a Google advertising partner, the use of Google Ads customer matching enables us to address you more specifically and ensures, for example, that the advertising displayed via Google Ads is more precisely tailored to the target group-specific interests that result from your use of our shop. Google Ads customer matching does not require any separate cookies for this. Google needs a list of customer data from us in order to be able to determine whether you are already known to Google as a user. However, no profiles are created or expanded in the process. Google also does not receive your actual data (such as email address, telephone number), only so-called hashed codes that are created using one-way encryption. Google compares these hashed codes with its own user database. Google cannot decrypt these codes again unless the corresponding data is already in its own user database. As a result, Google does not receive the customer data uploaded during the upload, but can only determine whether the data is already available at Google or not. If the data is not available at Google, the hashed codes created based on the customer data cannot be decrypted again. Otherwise, the hashed codes already known to Google match and an assignment to create target groups is possible. After the target groups have been created, the uploaded data is deleted.

Using our chat function

If you contact us via chat, your personal data will be processed. The data you have made available to us will be processed, e.g. the name of your company, your name, your position, your email address and your request. In addition, the time of receipt of the request will be documented. Mandatory information is marked with an asterisk (*).

We process this data exclusively to implement your request (e.g. providing information about a product, support in contract processing such as returning products, incorporating your feedback into improving our service). To provide the chat function, we use a tool from Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

For more information about how Shopify uses your personal information, please visit: https://www.shopify.com/legal/privacy.

If you open a customer account on our website, we collect the following data, whereby mandatory information in the corresponding form is marked with an asterisk (*).

Personal details:

Salutation

Surname

First name

Billing and shipping address

Birthday

Company, company address

Telephone number (optional)

E-mail address

password

More information:

Languages

Gender

We use your personal information to establish your identity and to check that you meet the requirements for registration. The email address and password together serve as login data and thus to ensure that the right person is using the website. We also need your email address to verify and confirm the account opening and for future communication with you required to process the contract. In addition, this data is stored in the customer account for future contract conclusions. For this purpose, we also allow you to store further information in the account (e.g. your preferred payment method).

We also use the data to provide an overview of the products ordered and services received and an easy way to manage your personal data, to administer our website and the contractual relationships, i.e. to establish, design the content, process and change the contracts concluded with you via your customer account.

We process the information on language and gender in order to show you the best possible offers on the website that are tailored to your profile or your personal needs, for statistical recording and evaluation of the selected offers and thus to optimize our suggestions and offers.

To avoid misuse, you must always treat your login data confidentially and should close the browser window when you have finished communicating with us, especially if you share the computer with others.

Ordering products

If you would like to order products or book services on the website, we require various data to process the contract. If you do not log in with your customer account, we will collect the following data - depending on the product or service - whereby mandatory information in the corresponding form is marked with an asterisk (*):

Salutation

Surname

First name

Billing and shipping address

E-mail address

Birthday

Company, company address

We use the data to determine your identity before concluding a contract. We also need your email address to confirm your order and for future communication with you required to process the contract. We store your data together with the order details (e.g. time, order number), the data on the ordered/booked services (e.g. name, price and features of the product; "product data"), the payment data (e.g. selected payment method, confirmation of payment and time) and the information on processing and fulfilling the contract (e.g. returning products, using service or guarantee services) in our CRM database so that we can guarantee correct order processing and contract fulfillment.

To the extent that this is necessary for the performance of the contract, we will also pass on the required information to any third-party service providers (e.g. suppliers or transport companies).

The provision of data that is not marked as mandatory is voluntary. We process this data in order to tailor our offer to your personal needs as best as possible, to facilitate the processing of contracts, to contact you via an alternative communication channel if necessary with a view to fulfilling the contract, or for statistical recording and evaluation in order to optimize our offers.

Payment processing online

If you purchase services or products on our website for a fee, depending on the product or service and the desired payment method - in addition to the information specified in the "Ordering products" section - you will be required to provide further data, such as your credit card information or the login to your payment service provider. This information, as well as the fact that you have purchased a service from us for the relevant amount and at the relevant time, will be forwarded to the respective payment service providers (e.g. providers of payment solutions, credit card issuers and credit card acquirers).

Our payment solution providers:

-Shopify Payments for: VISA, Mastercard, Amex, Maestro, Union Pay, Apple Pay, Google Pay

-PayPal

-PostfinanceCard

-TWINT

-Prepayment (Europadesk.ch)

-Checkout on Instagram

Please note the information provided by the respective company, in particular the privacy policy and the general terms and conditions.

Submitting ratings or comments

In order to help other users make purchasing decisions and to support our quality management (in particular the processing of negative feedback), you have the opportunity to rate products you have ordered on our website. The data you have made available to us will be processed and published on the website, i.e. in addition to your rating and the time of its submission, possibly also a comment that you have attached to your rating or the name you have provided as a nickname. The nickname can be a freely chosen fictitious name so that no conclusions can be drawn about your real name or your person. If necessary, the nickname can be adjusted in the customer account.

By publishing comments and contributions on our website, you confirm that you, as the author, agree that your comment with nickname as well as any uploaded photos and videos are publicly visible on the website and that we may use them freely and free of charge for advertising purposes.

We reserve the right to delete unlawful reviews and, if we suspect anything, to contact you and ask you to comment.